From Pipedream to Product Innovation: The Rise of the Circular Economy

TRIPLE PUNDIT- June 30, 2016

Inspired by the concept of the circular economy, MacArthur later went on to found the Ellen MacArthur Foundation in 2010. The foundation aims to promote a circular economy “that is restorative and regenerative by design,” and which aims to “keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles,”according to its website.

This complements the thinking behind “cradle-to-cradle” design. William McDonough, designer, thought leader and co-author of “Cradle to Cradle: Remaking the Way We Make Things” and “The Upcycle: Beyond Sustainability—Designing for Abundance,” asks what buildings and products would look like if designers took into account “all children, all species, for all time.”

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