Objectives

CIRCULAR ECONOMY MODEL 

Create healthy and safe fashion materials that can be effectively recycled (or upcycled) or re-used.

CRADLE TO CRADLE CERTIFIED™ 

Fashion Positive is powered by Cradle to Cradle Certified™, the most comprehensive program in the world that guides designers and manufacturers to make products in fundamentally better ways. Their standards of certification ensure that companies achieve the highest criteria in quality fashion and begin to harmonize with existing industry measurements and programs, like the Sustainable Apparel Coalition's Higg Index, Environmental Profit & Loss and Natural Capital Accounting. 

EXPERTISE

Fashion Positive connects companies with experts and their global network of accredited assessors at each step of the innovation process, from idea to finished product. 

INNOVATION FUND

The Fashion Positive initiative provides funding to select brands and suppliers to develop the next generation of forward-looking materials, products and quality practice. 

MATERIAL HEALTH

Fashion Positive will create a resource library that will index inventive fabrics, dyes, trims, thread and more that meet the Cradle to Cradle Certified™ Product Standard, making it easier for fashion brands and designers to source trusted, certified materials. 

By definition, Cradle to Cradle design intentionally, from inception, not only adheres to the conventional design criteria – cost, aesthetics, and performance – but also puts values at the top.
— William McDonough and Michael Braungart, The Upcycle

Cradle to Cradle Product Innovation Solves Five Key Challenges for the Fashion Industry.

 
 
 
 
 
 

 

MATERIAL HEALTH

Select materials known to be safe for humans and the environment. 

 

 

MATERIAL REUTILIZATION

Identify where the product and the materials it's made of go after its use. 

 

 

 

RENEWABLE ENERGY & CARBON MANAGEMENT

Power industry with renewable energy.

 

 

 

WATER STEWARDSHIP

Treat water as a precious resource and clean water as an essential human right. 

 

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SOCIAL FAIRNESS

Honor all natural systems and the people involved in creating products. 

 

 

Lets Get Started!

FASHION POSITIVE is a service mark owned by the Cradle to Cradle Products Innovation Institute.