What is Fashion Positive?

Fashion Positive is an initiative of the Cradle to Cradle Products Innovation Institute, a nonprofit organization that administers the Cradle to Cradle Certified™ Product Standard. Fashion Positive identifies, certifies and provides the fashion industry access to material inputs for the Circular Economy.

Founded in 2014 by the Cradle to Cradle Products Innovation Institute, the DOEN Foundation, and The Schmidt Family Foundation, Fashion Positive aims to give designers, fashion brands, and suppliers a platform to transcend industry challenges such as sourcing materials, modernizing manufacturing equipment, ensuring safe and healthy working conditions, and leveraging collaboration to create highly desirable apparel that is beautiful inside and out.

Where is Fashion Positive located?

Fashion Positive is headquartered in Oakland , California, with a satellite office in Amsterdam, the Netherlands.

Why was Fashion Positive formed?

Inspired by the Cradle to Cradle design approach developed by William McDonough and Michael Braungart, Fashion Positive was formed to empower supply-chain manufacturers and brands to shift to an updated fashion model that considers toxicity in materials, ending-waste, use of renewable energy, water conservation and quality, and social fairness.

What are the goals of Fashion Positive?

Fashion Positive seeks to provide a platform to accelerate innovation and optimization of high-impact fashion materials which can be inputs for the circular economy. 

Fashion Positive is growing a resource library that will index inventive fabrics, dyes, trims, and thread, as well as other materials and products that meet the Cradle to Cradle Certified™ Product Standard, making it easier for fashion brands and designers to source certified materials.

How can the Fashion Positive program help me?

Fashion Positive aims to define and demystify the future of fashion by offering public access to our collection of  Cradle to Cradle Certified™ materials,  guiding brands toward best practices that can culminate in certification, as well as provide community connections to likeminded brands, suppliers, designers, innovators, and institutions.

How is Fashion Positive funded?

Fashion Positive is supported by  the DOEN Foundation and the The Schmidt Family Foundation, as well as private donations from organizations and individuals who share the same core values as the Cradle to Cradle Products Innovation Institute.

How can I donate to Fashion Positive?

To contribute to Fashion Positive’s efforts, visit the Cradle to Cradle Products Innovation Institute’s donation page.

Where can I find a list of Cradle to Cradle Certified™ products or materials for fashion?

You can start at the Fashion Positive Materials Library, a developing database of high quality, sustainable materials that meet the Cradle to Cradle Certified™ standard. The index of biological and technical materials will be used to help other industry stakeholders source high-impact materials when they are ready to design a new product.

What is the Fashion Positive Revolving Fund?

Created with the generous support of our donors, the Fashion Positive Revolving Fund is a fund set up to invest in key suppliers developing  safer chemicals and dyes, and promote regenerative production systems that contribute to waste elimination.

All loan terms are subject to approval by the Cradle to Cradle Board of Directors’ Fashion Subcommittee.

How do I join Fashion Positive?

Visit our membership page to begin your Fashion Positive journey. 

How do I keep up with what’s happening at Fashion Positive?

To stay in touch, we invite you to subscribe to our newsletter

Is there a glossary of terms used by the Cradle to Cradle Products Innovation Institute and Fashion Positive?

Yes, see our glossary of terms here