December 04, 2017

G-Star RAW Launches its Most Sustainable Jeans Ever in Partnership with Dystar, Artistic Milliners and Saitex

Born from its commitment to continuously challenge the conventions of denim design and lead the industry in sustainable innovation, G-Star RAW launches its most sustainable jean ever in S/S ’18, the G-Star Elwood RFTPi jean. Developed by analyzing each part of the denim design process and exploring how to reduce the environmental impact at every step, the G-Star Elwood RFTPi jean marks a milestone in sustainable denim manufacturing.

How the G-Star Elwood RFTPi Jean was made:

  1. G-Star partnered with its suppliers to develop the cleanest indigo dyeing process in the world – a world’s first. Working with DyStar and Artistic Milliners the cleanest indigo technology ever was formulated using 70% less chemicals, no salts and producing no salt by-product during the reduction and dyeing process, consequently saving water and leaving clean and recyclable water effluent.
  2. The most sustainable washing techniques, responsibly made. G-Star worked with long-standing partner Saitex to make and wash the garments with their utmost care for people and environment. By employing sustainable technologies, good chemistry and renewable energies, 98% of the water will be recycled and re-used and the other 2% will be evaporated, leaving no water to be wasted or discharged into the local environment.
  3. Only 100% organic cotton was used. Using cotton which is grown without synthetic fertilizers and toxic pesticides sustains and improves the health of soil, ecosystems and societies.
  4. All other components not conducive to easy recycling were removed. G-Star removed all rivets and zippers and instead used eco-finished metal buttons. In addition, all labelling and carton packaging is responsibly sourced.

In pioneering these new means of production, while maintaining uncompromising dedication to quality and style, G-Star aims to be an instrument for change in the denim industry - leading the way for independents and other global brands alike. As a result, G-Star worked with its mill partner to certify the newly developed denim fabric. This fabric is the first denim ever to be Cradle to Cradle Certified™ at the Gold Level by the Cradle to Cradle Products Innovation Institute. G-Star and its mill partner created an open-source access to their most sustainable denim fabric development processes which now can be accessed through the Institute’s Fashion Positive Materials Library.

“Almost everyone has a pair of jeans in their closet.  As a key player in this market, G-Star RAW takes responsibility to lead by example in promoting sustainable denim innovation. Our new denim fabric and its revolutionary indigo process will become an open source for the rest of the industry to use. We would like to invite others to join us towards cleaner and more ethical denim production globally.” - Frouke Bruinsma, Corporate Responsibility Director of G-Star RAW.

“We are really proud to have collaborated with our partners G-Star and DyStar in developing the most sustainable denim fabric ever made at Artistic Milliners. Together we have pioneered a radical new dyeing method which is hydro and salt free, we call the process Crystal Clear. This is perhaps the most radical change to the indigo dyeing process since its industrialization. Even though this formula is in its infancy we are hopeful that in due time it will be adopted by the denim industry at large as there is an unprecedented environmental/water saving potential in using this method.”- Omer Ahmed Director of Artistic Milliners.

The G-Star Elwood RFTPi jean, together with its counterpart the D-Staq RFTPi denim jacket, will be available in stores and online from February 15th for both men and women.

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G-Star RAW
Founded in 1989, G-Star RAW remains driven by a philosophy of “Just the Product”. With this dedication to quality and progress, the brand represents the forefront of the denim industry, producing pioneering products and rapidly growing into a global brand. Since inventing the '3D Denim' approach to jeans construction in 1996, with the creation of the G-Star Elwood, G-Star now offers a wide range of apparel, accessories, footwear, and eyewear, alongside its jeans core. February 2016, G-Star RAW and Pharrell Williams announced their strategic partnership in which Pharrell Williams is co-owner of the jeans brand and titled ‘Head of Imagination’. Pharrell Williams is immersed in the company on many creative levels, from collections, to advertising and business strategy.

Artistic Milliners
Artistic Milliners is a vertical denim manufacturing company based out of Pakistan. Centered in its core values of quality, service, innovation and sustainability, they are the preferred choice of leading denim brands of the world. Their facilities include a yarn spinning division (est. 2002); denim dyeing, weaving and finishing and a highly advanced garment manufacturing. Their role as Pakistan’s first LEED certified factory gives credence to their commitment to sustainability and corporate responsibility. For customers who want to explore different dimensions to optimize next generation denim, Artistic Milliners has a brand new state-of-the-art facility located in Dubai.  Designed to enable extensive testing and push the boundaries of creativity, this fully equipped garment development center features cutting- edge laundry, ozone, and laser technologies.

DyStar
The DyStar Group is a leading dyestuff & chemical manufacturer and solution provider, offering customers across the globe a broad portfolio of colorants, specialty chemicals, and services. With a heritage of more than a century in product development and innovation for the textile industry, DyStar also caters to multiple sectors including the paints, coatings, paper and packaging industries. Its expansion into the food & beverages and personal care sectors reinforces the company’s position as a specialty chemical manufacturer. DyStar’s global presence offers customers reliable access to experts from offices, competence centers, agencies and production plants spanning over 50 countries. DyStar’s key service divisions assist brands & retailers and their industry partners from their first inspiration throughout the entire supply chain to ensure that they meet stringent quality and ecological specifications, reduce costs and shorten lead times. We offer state-of-the-art color communication through CSI; textile and ecology testing through Texanlab; ecology and environmental advice, supply chain auditing and consulting for RSL compliant sustainable processes through Sustainable Textile Solutions group.

Saitex
Saitex, being an eco-friendly denim manufacturer, is in the business of creating positive impact. The scope extends beyond the boundaries of the organization and integrates into the social structures of society and community. Environmentally conscious and financially viable Saitex has close to 4000 responsible associates who engineer the production of 5 million jeans a year through their 4 world class facilities in Vietnam.

Cradle to Cradle Products Innovation Institute
The Cradle to Cradle Products Innovation Institute is a non-profit organization whose mission is to turn the making of things into a positive force for people, the economy and the planet. It administers the Cradle to Cradle Certified Product Program, a guidance-system for assessing and continually improving products based upon five sustainability characteristics: material health, material reuse, renewable energy, water stewardship and social fairness. The Institute is headquartered in San Francisco with an office in Amsterdam, NL. For more information, visit C2CCertified.org, or follow @C2Ccertified on Twitter and Instagram.

Fashion Positive
Fashion Positive transforms fashion one material at a time. Together with a community of pioneering brands, designers, and suppliers, we identify, optimize and certify the building blocks of the industry— yarns, dyes, fabrics, zippers, trims, finishing, and more—creating a growing collective of "positive" materials with which to design from the beginning. For more information visit www.fashionpositive.org.

Information
G-Star RAW
PR Department
+31 (0) 20 567 76 00
[email protected]

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